I remember one day, early in RMD's life. Managing a growing business, the funding and the risks that came along with it - it all was often daunting. To help me personally manage that stress, I found refuge in a frugal budget.
At the time, I was driving a Buick that had nearly 150,000 miles on it ... and it showed. I felt good about that. I was preserving some valuable funds for agency investments. But, one day, Donn approached me, and urged me to purchase a new car. Actually, he insisted.
"You can't show up in front of a client's office, proposing the kinds of budgets that advertising and PR often dictate, in a broken down car. Image is everything." It hit home. He was right. And, to NOT spend the money on something that had such an outward brand building affect as the car I drive sent a loud message. In fact, if you're not actively building the brand, you're eroding it.
That lesson has stuck with me through 16 years of financial decisions. We still invest frugally and intelligently, but we make sure that the package we present to the client adequately reflects the quality of our work, too. Thanks, Donn!
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