Cheers to Angela!

When is comes to choosing one life lesson from RMD, it is nearly impossible because every day teaches me something new. However, there is one person who really taught me the importance of treating media as people and not a conquest. Angela was my primary pitching coach. While there were others who also directed me in the field of pitching, Angela was the one I watched the most. I was able to sit in her office and listen first hand how to get a media hit. The most important thing I learned from Angela was recognizing that the people I am pitching to are people! It is important to be patient, be kind, be personable and not robotic. I listened to Angela pitch the Fall Festival for The Town Center at Levis Commons. One person she called was obviously busy and Angela recognized that. She acknowledged the “hectic” schedule and offered to call back at another time that was convenient for them. This attitude creates a friendly relationship that will most likely receive a positive response in the long run. Instead of just pushing for the media hit, pay attention to the voice of the person you are speaking with. Hitting the gong is a thrill and adjusting to people’s schedules is key to swinging that mallet. The lesson Angela taught me is one of the most valuable lessons because I will remember who I am dealing with: a person and not a newspaper, radio or television. Thank you, Angela!