One of my favorite advertising blogs is http://www.adverblog.com ; it's an interactive advertising blog. But pretty much every major website that's updated on a regular basis seems to have a rss feed. I know this is because many major tech websites have become blog style websites (examples : io9, kotaku, engadget, coolhunter) Blogs by their very nature are only successful when regularly updates with news and information. That's why RSS makes sense; it's like having a news ticker you'd see at the bottom of CNN on TV but in your life constantly. On the downside, if there's anything to complain about the innundation of media into our lives, RSS would certainly be a culprit.
ZF
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