Personally, I love The Food Network. I watch it every weekend and use it to find new recipes to add to my "Try This" list. One of the reasons I love it though, is because when I find them creating a recipe that sounds good to me, I am able to watch them create it and then I can imitate them later in my own kitchen.
After checking out Flickr, here is one way that I think we can use Flickr to benefit our clients, specifically our food clients. I'm going to use Dei Fratelli as an example. On the recipes page, underneath each recipe, we could post a link to our account on Flickr where we post videos of Chef Otto demonstrating how to make the recipes we have on the site. This would get consumers involved even more so with Chef Otto and the "personality" of the Dei Fratelli brand.
This could help increase sign ups for the On the Vine newsletter as well, as visitors to the Dei Fratelli site would need to sign up for the newsletter in order to be considered a "Friend" on Flickr and be able to watch the videos of Chef Otto demonstrating how to create the recipes.
Let me know your thoughts!
Thanks,
JLS
No comments:
Post a Comment