Wiki Wiki - It's hawaiian and means fast!

I agree with Lesley's idea for a wiki. The smartbook needs updated often and needs to be housed in a large space where people of all capabilities can update.

However, as the same with wikipedia, the largest wiki in the world, editing can become a problem since anyone can update. We would need to appoint people to update in order to avoid problems. 

I found an article in Ad Age that references an agency that created a Hispanic phrase wiki called Diestepedia , check out the article below. What kind of wiki could RMD create? How about a list of agency terminology or terms in the food industry? What do you think?

KP

So much to learn, so little time - Tagging, folksonomies and technorati

I started from basics here in order to fully understand the business applications of these social media tools. 

Tag - A non-hierarchical keyword or term assigned to a piece of information.

Folksonomy - The practice and method of collaborately creating and managing tags to annotate and categorize content. Del.icio.us is an example of a web site using a folksonomy. I just signed up! Are you registered, why or why not?

Technorati - Internet search engine for searching blogs (the RMD media team uses this often!)

KP

Wiki to you!

We could put the SmartBook on a Wiki. It would ensure that everyone has access to the most up to date version and it would be easy to update. My only concern with Wikis is that anyone and everyone can access them. If company's are considering using Wiki's for internal business, the Wiki should be set up so only members of the company have access to it and have the ability to edit it....kind of like Yammer. 

LAW

Week 5-Del.icio.us!

This week has been social media central (in a really good way), so it's fitting that I closed it out by finally learning about Del.icio.us. It's such a cool service! I created an account and started bookmarking away. I like that you can look up blogs on technorati and then tag and save them using Del.icio.us. This is a great tool. If anyone else creates or has created a Del.icio.us account, share your username so we can all share bookmarks. Mine is Waldsmith...very original. So far I've only tagged a few sites, but I'm looking forward to using it more this week!

It's all about chunking. . .

When I first went to start my adventure with 23 things, I admit it was pushed back, A LOT. I was so concerned with finishing the entire project that the task became a bit overwhelming. However, this morning on my way into work I was listening to Tony Robbins and I really took what he was saying to heart. He was talking about rationalizing and the "stories" we tell ourselves for why we don't accomplish things. One of the stories I discovered that I have been telling myself was that this task was overwhelming or that I didn't have the time.

I am a over-achiever by nature, I believe everyone at RMD is, and felt that if I was going to catch-up with 23 things I would need to catch-up on all weeks, all at once. But this morning taught me something different. What about just starting? Making the first movement, and breaking the project down into more manageable pieces or chunks. This is definitely something I have learned time and again at RMD.

I believe that each and every member of the RMD team has taught me how to be a smarter, sharper, more creative and passionate problem-solver in the professional world. They have helped me gain and improve on a whole plethora of skills and I truly could not ask for a better working environment. Not only does every person at RMD help me to grow professionally, they also help me to grow personally. This is through encouragement of "listening in" in the mornings to influential and motivational people like Tony Robbins, at Mojo meetings when team members are rewarded for hard work with "attitudes of gratitude" or "smile awards" and through our running club.

I could go on about all RMD has taught me, but I'd rather keep delivering it to this blog in chunks, as Tony suggests for completing my tasks. . .stay tuned.

MES

Week 5, Tagging and Folksonomies

I'm just going to talk about tagging and folksonomies for a bit. Tagging and folksonomy is part of an overarching 'goal' to create accurate metadata by brute force. Think of it as a neural network of information categorization. We all interpret information differently; while one person may tag a website or page as 'technology' another person may tag it as 'pseudo-science' depending on their point of view. The theory goes, reality as determined by the massive public will create order from chaos and correct categories by popular choice. I think the fallacies in such an idea are fairly self-evident but it certainly does a better job of ordering information than manually doing it.

How tagging, folksonomy, and metadata works is this: Say I show 10,000 people a picture of a flower and ask them to 'tag' it, with as many tags as they want. Chances are it's going to end up with 9,900 tags of 'flower', and if the flower is red, then probably 4,000 tags of the word 'red'; if it's a rose, you'd get tags of 'rose' and for the horticulturalists out there who know it's exact species name. Some nerdy horticulturalist might even tag it the full series: Plantae Magnolioptea Magnoliopseta Rosales Rosaceae Rosoideae Rosa. What you end up with is a array of tags with the most popular one (flower, rose) with less popular ones (beautiful, Rosoideae). This creates metadata, which allows search programs to find what you're looking for more accurately than by just showing you all images of flowers. If you for example searched for 'beautiful red roses', the search engine could search for the most significantly tagged photos with the tags 'beautiful, red, and roses' first. Without this, searches would have no choice but to simply display all pictures with those descriptions in an arbitrary non-organic list order.

In a strange way, tagging and folksonomy has some similarities to how we as humans learn. People learn through repetition of information. People for example can identify the sound of a keyboard going click-clack because they've heard it so many times. And then they know it's probably connected to a computer; and that a person is probably writing something on a computer. We connect this sound with tags like 'keyboard', 'computer', and 'writing' with less popular tags like 'paper', 'exam', and 'microsoft word'. By these personal tags, we might make an assumption just by hearing the sound that 'Someone is typing on a keyboard connected to a computer and they might be writing a paper on microsoft word'. Just like in the webworld, less popular metatags are more subjective, less accurate, and therefore less important.

In a weird way, this is how the internet and information is learning about us.

ZF

Week 3, RSS Feeds

One of my favorite advertising blogs is http://www.adverblog.com ; it's an interactive advertising blog. But pretty much every major website that's updated on a regular basis seems to have a rss feed. I know this is because many major tech websites have become blog style websites (examples : io9, kotaku, engadget, coolhunter) Blogs by their very nature are only successful when regularly updates with news and information. That's why RSS makes sense; it's like having a news ticker you'd see at the bottom of CNN on TV but in your life constantly. On the downside, if there's anything to complain about the innundation of media into our lives, RSS would certainly be a culprit.

ZF